With the recovery of private car travel in the post-pandemic era, the car maintenance and personalized accessories market is experiencing new growth.

Recently, with the recovery in the frequency of private car use in China and the increasing demand from car owners for vehicle personalization and comfort, the automotive aftermarket parts sales have shown strong momentum. Data from e-commerce platforms shows that sales of in-car air purifiers, high-performance tires, personalized wheels, interior modification parts, and in-car smart devices have all increased significantly year-on-year.

Consumers are no longer satisfied with simply "working," but are pursuing "ease of use" and "personalization." This has led to a continuous expansion of the market share of branded parts and quality upgrade parts. At the same time, due to the increasing average lifespan of vehicles, the concept of "maintenance over repair" has become deeply ingrained, driving stable demand for routine maintenance parts such as high-quality engine oil, filters, and brake pads.

Market practitioners believe that the aftermarket parts sector is shifting from price competition to competition based on brand, service, and experience. The integrated online and offline "order online, install offline" model has become the mainstream consumption method, providing consumers with great convenience.